Propunere Brand Melinda

A SOURCE OF DISCOVERY

The vision for Melinda Engineering and Production was inspired by the company’s history and purpose. We aimed to position the brand as a ‘source of discovery’—a gateway for consumers to connect with something authentic, lasting, and innovative. MEP has a unique ability to transform every project into a personal story, creating a strong emotional connection between the brand and its audience. With every interaction, we highlighted the genuine value of their products and delivered design solutions that reflect both their innovation and tradition. Each fireplace and boiler became more than just a product—it became a symbol of comfort, innovation, and quality.

APROACH

We focused on strengthening the core assets of the Melinda brand while creating new elements that could inspire fresh experiences and meaningful connections. By refining the brand’s most recognizable features, we transformed each touchpoint into an opportunity to build a deeper relationship with its audience. To support long-term growth, we developed a custom brand asset management system called **Melinda Playgrounds**. Designed as a flexible framework, it gives the brand the freedom to evolve, adapt to local markets, and explore new opportunities while maintaining a consistent identity. As Melinda Engineering continues to expand, the Playgrounds system helps ensure local relevance and lasting engagement. Through community building, support for local craftsmen and artisans, and a commitment to quality and authenticity, the brand creates meaningful value in every home it touches.

RESULTS

• Organic Growth – Melinda Engineering and Production has significantly increased its market presence, becoming a reference name in fireplace and boiler manufacturing.

• Increased Differentiation – By adopting a distinctive visual style, we helped set the Melinda brand apart from its competitors and strengthen its impact in the market.

• Portofoliu extins – Prin consolidarea caracteristicilor vizuale esențiale ale brandului, am extins portofoliul de produse, integrând noi tipuri de seminee și soluții personalizate.

Working with Inkdigital was so successful that it sparked discussions about future product innovations and new design directions.” – Marian Postovaru, Sales Director, Melinda Steel